Any seasoned entrepreneur understands the importance of Google in the digital age of today’s modern world. As one of the most popular search engines on the World Wide Web, most consumers don’t only trust the results it produces – they depend on them. Beyond its ability to crawl the Internet, it determines the web pages that are relevant and useful for people, regardless of the topic. It is for this reason that businesses across all sectors have begun incorporating practices and solutions to leverage this platform for the purpose of enhancing online visibility and driving traffic. And why you should do the same and hire specialists like a Dallas SEO firm if your enterprise is situated in the Texas area.
With the immense influence and power that Google holds, getting to its first page can have a significant impact on your ability to create the exposure that your enterprise needs to increase its sales and conversions. However, it’s a task that’s easier said than done, especially when you consider the fact that everyone is trying to do the same. With that said, we’ll cover a few actions that will give your site a better chance to rank high than it otherwise would have.
Identify your search queries
Ranking on Google always begins with search queries or keywords, as they are referred to commonly. You’ll need to determine the phrases or terms that you want to appear on in the SERPs or search engine results pages first, after all. It may sound simple, but it can be tricky. You’ll need to do a fair amount of research to identify the popular search tags that people use when looking for goods or services that your business provides to maximize the results without targeting expensive keywords. One tip is to use long-tail keywords instead of shorter ones because they’re generally more specific and have a higher value for conversions.
Let Google know the keywords your website uses
Like many search engines, Google gathers information by crawling through the information superhighway, ranking all existing web pages, and getting them stored on its index. Whenever users conduct searches, it goes through the aforementioned index instead of browsing the Internet to produce relevant results. It is therefore a critical part of the process to make it easy for the search engine to scan, retrieve, and index your website. You can do this with the strategic placement of keywords throughout your web pages on the areas listed below:
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- Meta title. Every page of a website will always have meta titles. This usually appears on the support portion of the page as a header or the listing title in the search results.
- Meta description. These are small blurbs of text that appear under the results. Apart from giving the search engine an idea of what the link is all about, it also informs users what to expect before they click on the website.
- URL. The URL is essentially the web address of a site. Through the inclusion of keywords on the URL, you’ll help Google determine the content of the website quickly and easily.
Produce content for people
There’s no denying that the content is perhaps the best place for keywords to be included in. However, you must never excessively and systematically incorporate them into the material. When you get right down to it, Google’s algorithm can detect practices like keyword stuffing, and your website can be penalized for the action as a result. Instead, learn to produce content for people and insert the targeted terms and phrases naturally. In doing so, not only will you attract and engage a wider audience; you’ll also rank much higher on the search results.
Don’t forget about mobile optimization
With more and more consumers now browsing the net through their tablets and smartphones, Google has now begun to factor in mobile optimization when it comes to ranking websites. As such, it makes sense to ensure that yours maintains its functionality and runs well, regardless of the size of the screen. From its responsiveness to user interaction to it looks, having an online domain that runs as well on mobile devices as it does desktop and laptop computers can go a long way in helping you reach the first page of Google.
Use the social media platform
It isn’t hard to see why businesses, both small and large, have a social media presence. After all, it can help boost brand awareness and exposure tremendously. With millions of users active at any given time, the social channels are hosts to many prospective customers. If you don’t get in on the action, you’ll miss out on the opportunity to elevate your sales. So make sure that you take advantage of the platform.
Reaching Google’s first page may not be easy, but it isn’t impossible either. As long as you’re willing to do the work, and do it right, you’ll improve your odds of ranking high on this search engine’s results. In turn, you’ll attract more traffic and maximize the profit potential of your business.